Exhibit A
Bookkeepers work in Kent
Kent holds a large population of small limited companies, sole traders and landlords, and bookkeeping demand follows that spread of small business rather than sitting in one centre. Search interest for bookkeeping services in the county is steady rather than spiky, with people searching by town name as often as by county name. Paid search in the bookkeeping category is competitive in the towns closest to London, where firms bid for the same terms, and lighter further out toward the coast. The firms visible in those results are mostly owner operators and small practices, with a smaller number of franchise branches and national online services appearing alongside them. That leaves a wide field of town level searches where a local firm can be the clearest answer.
