Exhibit A
Bookkeepers work in Lansing
Lansing bookkeeping demand comes from a mix of small businesses, contractors and owners who want the books handled rather than done themselves. The search volume for bookkeeping terms in the Lansing area is modest compared with Detroit or Grand Rapids, and the firms competing for it are mostly owner operators and small local practices rather than national franchises. Paid search around these terms carries a real cost per click because the intent is commercial, which is why organic placement matters for a practice that does not want to buy every lead. The demand is there across the metro, and the firms that publish useful local pages are the ones that collect it.
