Exhibit A
Bookkeepers work in McKinney
McKinney is a large Collin County city with a steady base of small businesses, and bookkeeping demand follows that base. The searches come from owners of shops, trades, clinics and professional practices across the city, plus the newer arrivals who moved in with the housing growth on the north and west sides. Paid search on bookkeeping terms in McKinney is contested by the national online bookkeeping brands as well as local firms, so the paid results at the top of the page are often bought rather than earned. The firms taking the organic results are a mix of owner operators and small multi person practices, and the franchises are present but not dominant. That leaves room for a local firm to hold the searches that name McKinney itself.
