Exhibit A
Bookkeepers work in Mobile
Mobile is a market where bookkeeping demand is spread across a wide base of small businesses rather than concentrated in a few large buyers. The city and its surrounding county hold a steady population of sole traders, contractors, restaurants, retail shops and professional services firms, and each of those needs books kept. Search demand for bookkeeping in Mobile is modest in absolute terms, which means the field of firms appearing for those searches is also modest. Paid search for bookkeeping terms in this market is inexpensive relative to larger metros, so the paid listings you see are often national online bookkeeping services bidding on Mobile rather than local practices. The firms showing up organically tend to be owner operators and small local practices, with a smaller number of franchise branches. That leaves room for a local practice to be found by people already searching.
