Exhibit A
Bookkeepers work in Orlando
Orlando runs on small businesses, and a good share of them keep books. The demand for bookkeeping here comes from the service and hospitality economy around the theme parks, from the contractors and trades working the growth corridors, and from the many owner operators who handle their own invoicing until the year gets away from them. Search demand for bookkeeping in Orlando is steady through the year and climbs as filing dates approach. The firms competing for that demand range from single bookkeepers working from home to multi partner accounting offices, and the smaller operators win plenty of it because clients want someone local who answers the phone. Paid search in this market is active, which tells you the searches carry commercial intent. That is the demand available to a bookkeeping practice that shows up in it.
