Exhibit A
Bookkeepers work in Round Rock
Round Rock sits in Williamson County, north of Austin, and the bookkeeping demand here follows the small businesses that line the I 35 corridor and the older downtown blocks. The city has grown fast, and with that growth come owner operated shops, contractors, restaurants and professional practices that need their books kept. Much of the local search is done by owners themselves, often on a phone, often after hours. Franchise bookkeeping brands do appear in the area, but the independent bookkeeper with a Round Rock address is a real competitor for those searches. The paid search space around bookkeeping terms in this market is active, which tells you people are searching with intent to hire. That is demand you can publish into.
