Exhibit A
Bookkeepers work in Saint Paul
Saint Paul runs on small businesses, and a good share of them keep their books with a local bookkeeper rather than a national firm. The demand is steady across the city: sole traders, shops along the commercial corridors, contractors, nonprofits and clinics all need monthly books, payroll support and year end help. Search interest clusters around the neighbourhoods and the nearby suburbs, and around the tax calendar, when owners go looking for someone new. The firms competing for that demand range from one person working from a home office to multi partner practices, and the paid search around bookkeeping terms in the Twin Cities metro carries real cost, which tells you owners are actively shopping. The searches are specific: people type the service and the place, and they type the deadline they are facing.
