Exhibit A
Bookkeepers work in Santa Clara
Santa Clara is a working city of small firms, and bookkeeping demand here follows the businesses that sit around it. The city's commercial base runs from sole practitioners and small offices to the service trades that support the larger technology employers nearby, and each of those needs books kept. Search demand for bookkeeping in Santa Clara is modest and steady rather than large, spread across a long tail of specific queries: payroll help, quarterly filings, catch up work, a bookkeeper near a particular district. Paid search on those terms is inexpensive compared with the bigger metros, which tells you the competition for the organic results is thin enough that consistent publishing can move you. The firms visible in those results are mostly owner operators and small local practices rather than national franchises, so the pages that rank tend to be plain, local and specific.
