First course
Breweries work in Seattle
Seattle has a deep and crowded brewery scene. Taprooms cluster in Ballard and SoDo, and smaller operations run across the neighbourhoods and out into the surrounding towns. People search for breweries here by neighbourhood, by what is on tap, by whether dogs and kids are welcome, and by which taproom is open on a given evening. Paid search around brewery and taproom terms in Seattle is contested by the larger groups and by the listing and events sites that rank for the broad terms. Owner operators and small teams take the long tail: specific neighbourhoods, specific beer styles, specific events. That long tail is where a brewery site can hold its own, and it is where consistent publishing pays off.
