First course
Butchers work in New Orleans
New Orleans has a long standing meat trade, and the searches that come with it are local. People look for a butcher near a particular street, for custom cuts before a holiday, for a shop that will process a whole animal, and for somewhere open on a Sunday. The firms competing for those searches are mostly independent owner operators, family shops and a handful of grocery counters, with few national franchises in the trade here. Paid search around these terms is modest and spread thin, which tells you the demand is being met by shops people already know rather than by whoever bids highest. The demand is steady and it is specific: a cut, a neighbourhood, a day of the week.
