First course
Butchers work in Paterson
Paterson is a dense city of roughly 160,000 people, and its butcher trade runs through the city's South Asian, Middle Eastern and Latin American communities as much as through the old Main Street storefronts. Halal meat counters, South American carnicerias and the older European style butcher shops all draw from the same tight neighbourhoods, so searches for a butcher in Paterson come from people who are already close by and ready to buy. The paid search market for butcher terms in a city this size is small and local, which means the organic results carry most of the demand. Owner operators and family shops make up nearly all of the competition, with few franchise names in the trade here. That leaves room for a shop that publishes consistently to be found for the cuts, the languages and the neighbourhoods it actually serves.
