First course
Butchers work in San Francisco
San Francisco has a steady base of independent butcher shops and meat counters serving neighbourhoods where people cook at home and buy for the week. The searches come from residents who want a specific cut, a shop near them, or a counter that carries what a recipe calls for. Demand is spread across the city rather than concentrated in one district, and it follows the neighbourhoods where people live and shop for groceries. The paid search around these terms is modest, which means the organic results carry most of the weight for a shop that wants to be found. Owner operators and small groups make up most of the trade here, and each one competes for the searches in the districts around its own door.
