First course
Butchers work in St Petersburg
St Petersburg is a city of around 5.6 million people, spread across a wide delta of islands and districts, and meat buying here runs through both large chains and small owner operated shops. Demand for butchers in the city is steady rather than seasonal at the base level, because people buy meat every week. Searches split between Russian language queries for shops, for home delivery of meat, and for specific cuts and prepared items such as pelmeni and shashlik. Owner operators and small chains take most of the local search interest, since a butcher is a neighbourhood purchase and people search by district. Paid search in this category is modest compared with grocery overall, which leaves the organic results carrying most of the weight for a shop that publishes well.
