First course
Butchers work in Vallejo
Vallejo is a city of around 120,000 people with a steady base of independent meat shops and grocery butchers serving neighbourhoods from the waterfront up through the hills. Searches for a butcher in Vallejo come from households cooking at home, from people buying for a barbecue or a holiday table, and from cooks who want a specific cut rather than a supermarket case. The demand is local and it is spread across the city rather than concentrated in one retail strip, so the searches people make tend to name a neighbourhood or a nearby town as often as they name Vallejo itself. Most of the businesses meeting that demand are owner operators and small local shops rather than national chains, which means the searches are answered by businesses whose names people learn one at a time.
