First course
Cafes work in Boston
Boston runs on coffee and the search demand reflects it. People search for espresso near their office, for a quiet table to work from, for a place open early near South Station, for cold brew in July. The trade is a mix of small owner run shops, a few local groups with several rooms, and national chains that dominate brand searches but leave room on the neighbourhood and intent searches. Paid search in this trade is cheap enough that some shops bid on their own name and a few generic terms, which tells you the organic results still carry most of the clicks. The demand is there every morning and every afternoon, spread across the neighbourhoods rather than concentrated in one downtown term.
