First course
Cafes work in Manchester
Manchester has a dense cafe trade. The city centre, the Northern Quarter, Ancoats, Chorlton and Didsbury all carry a heavy concentration of independent coffee shops, and the suburbs and nearby towns add more. The search demand follows the footfall: people search for a cafe near a workplace, near a station, near a park, or near a venue they are visiting that evening. Paid search in this trade is mostly local and cheap per click, so the paid listings are crowded with small operators rather than national chains. Owner operators make up most of the competition, with a handful of franchise brands taking the busier retail pitches. The demand is steady and it is local, which means the searches are won by the pages that name the right streets and districts.
