First course
Cafes work in Reno
Reno runs on coffee. Downtown offices, the university, the hospitals and the casinos all put people on the street early, and a good share of them search for a cafe near them before they leave the house. The trade in Reno is a mix of small owner run shops and a handful of regional and national chains, and the chains lean on paid search while the owner operators depend on the map pack and on organic results. Demand is steady through the working week and lifts around events and the university calendar. The searches are local and specific: a neighbourhood name, a street, a time of day, a reason to be out. That is the demand available to a cafe with pages built to meet it.
