First course
Cafes work in San Francisco
San Francisco runs on coffee. The city has a dense spread of cafes, from the espresso bars downtown to the roasters in the Mission and the Dogpatch, and the search demand follows the foot traffic. People here search by neighbourhood and by street, not by city, so the queries that matter are local and specific. Chains hold some of the visibility, but owner operators hold most of the trade, and the paid search around cafe terms is modest compared with the organic clicks that go to the shops with the strongest local pages. The demand is steady and it is spread across dozens of small trade areas rather than one big citywide pool.
