First course
Cafes work in St Petersburg
St Petersburg is a dense city of small blocks, and cafes here compete street by street rather than across the whole metro. The searches that matter are local: a coffee near a specific corner, a place to sit with a laptop on a named avenue, a breakfast spot close to a particular metro stop. Chains take some of that demand, but a large share of the cafes trading in St Petersburg are owner operators, and those are the pages that win when they are written around the right neighbourhood and the right moment. Paid search in this trade is bought by the chains and by delivery platforms more than by independents, which leaves the organic results open to a cafe that publishes consistently.
