First course
Cafes work in Waco
Waco has a steady base of coffee shops, espresso bars and cafe kitchens, from the ones around the Baylor campus to the ones serving downtown and the Brazos riverfront. The search demand follows the same shape as the city: students looking for a table to study at, downtown workers looking for a morning cup, and visitors searching for somewhere to eat near the Silos and the river. Much of the paid search in this trade is taken by regional and national chains bidding on broad coffee terms, while owner operators pick up the searches that name a neighbourhood, a street or a specific kind of room. That leaves a wide band of local searches that reward a cafe with clear, well written pages of its own.
