First course
Caterers work in Athens
Athens is a city of neighbourhoods, and catering demand sits inside each one. Searches come from people planning a baptism lunch in Kifissia, a office opening near Syntagma, a wedding in the southern suburbs. The firms competing for that demand range from small family kitchens to larger event operations, and many of them have websites that were built years ago and never touched since. Paid search in the trade is modest compared with retail, which means the organic results carry most of the weight. What matters is being present for the specific searches: the dish, the occasion, the area. That is the demand available, and it is spread thin across many small queries rather than concentrated in one big one.
