First course
Caterers work in Las Vegas
Las Vegas runs on events, and catering sits inside that. The demand comes from four directions: Strip and convention business, hotel and casino vendor lists, weddings, and the private parties that fill the suburbs around the valley. Search demand for caterers here is steady through the year and spikes around the convention calendar and the wedding months. The firms competing for those searches range from single owner operators working out of a commissary kitchen to larger outfits with tasting rooms. Franchises have a presence in the corporate lunch and drop off side. The searches themselves are local and specific: people type the occasion, the neighbourhood and the cuisine, not just the word caterer. That is the demand available, and it is spread across many small searches rather than one big one.
