First course
Caterers work in Waco
Waco has a steady catering trade built on weddings, Baylor events, church functions and business lunches, and a good share of it is booked by people who search before they call. The firms competing for those searches are mostly owner operators and small kitchens rather than national franchises, so the field is local and the searches are local too. Paid search around catering terms in Waco is modest, which tells you most of the demand is still won on organic results and on what AI tools surface when someone asks for a caterer. That is the demand available: people planning an event in Waco, typing what they need, and choosing from what they find.
