Exhibit A
Criminal Defense Lawyers work in Aurora IL
Aurora is the second largest city in Illinois, and it sits across Kane, DuPage, Will and Kendall counties, so a defense practice here draws from a wide base of searches. The demand is steady rather than seasonal in the way some trades are: people search for a lawyer after an arrest, a court date notice or a license suspension, and those events happen every week of the year. Search volume for criminal defense terms in Aurora is modest compared with Chicago, which means the field of firms competing for each term is smaller and the paid search on the main terms is not dominated by national brands. Most of the firms ranking for Aurora defense searches are owner operated practices and small local firms, not franchises. The searches themselves are specific: people type the charge, the courthouse and the town, which gives a local practice plenty of distinct terms to be found on.
