Exhibit A
Criminal Defense Lawyers work in Bakersfield
Bakersfield has a steady base of criminal defence firms, from solo attorneys working out of downtown offices to small partnerships covering the courthouse on Truxtun. The searches come from people in the city and across Kern County who need a defence attorney quickly, often on a phone, often late. Paid search in this trade in Bakersfield is competitive because a single case is worth a lot, so firms bid on arrest and DUI terms. The firms holding those positions are mostly owner operators and small local practices rather than national brands. That leaves the organic results open to a firm that publishes consistently about the offences and courts people in Bakersfield actually deal with.
