Exhibit A
Criminal Defense Lawyers work in Billings
Billings is the largest city in Montana and the seat of Yellowstone County, so the courthouse on North 27th Street draws defense work from a wide stretch of the state. The firms competing for it are mostly small, one or two attorneys with a paralegal, plus a handful of larger practices that handle felony and federal matters. Paid search in this trade is expensive per click because a single case is worth a lot, which is why the paid listings at the top of a results page are crowded and why the free listings below them reward firms that publish consistently. The searches come from people facing DUI charges after a night out on Montana Avenue, from families dealing with a warrant, and from people who want a lawyer before they are charged at all.
