Exhibit A
Criminal Defense Lawyers work in Charlotte
Charlotte carries a steady volume of searches for criminal defense help, and the demand spreads across a wide field of firms rather than sitting with a handful of names. Solo attorneys and small partnerships make up much of the competition, alongside a few larger firms with dedicated marketing budgets. Paid search in this trade in Charlotte is expensive per click because a single retained case carries real value, so firms bid hard on terms tied to DWI, drug charges and assault. That makes the organic results and the AI answers worth holding, since they keep bringing people in without a cost per click. The searches themselves are local: people type Charlotte, or a district or suburb they were arrested in, and they want a lawyer who covers that ground.
