Exhibit A
Criminal Defense Lawyers work in Elgin
Elgin is a city of around 25,000 people in Kane County, west of Chicago, and the courthouse on Douglas Avenue draws defence work from across the surrounding townships. The searches that matter here are local and specific: people look for a lawyer after an arrest, a DUI stop on Route 20 or Route 31, an order of protection, or a case set for the Kane County courthouse. The firms competing for those searches are mostly small practices and solo owner operators, with a handful of multi lawyer firms advertising alongside them. Paid search in this market is contested by the firms that buy ads around DUI and criminal defence terms, which tells you the demand is real and worth money to the practices that capture it. The volume is steady rather than huge, so the practices that publish consistently and cover the right local terms hold the ground.
