Exhibit A
Criminal Defense Lawyers work in Fairfield
Fairfield is a city of roughly 120,000 people in Solano County, sitting between Sacramento and the Bay Area, and the criminal defence work here follows the courthouse on Union Avenue and the county jail nearby. The searches are steady rather than huge: people in Fairfield type things like DUI lawyer Fairfield, bail bonds and defence attorney near me, and the volume is spread across a modest number of firms rather than dominated by one. Paid search in this trade in Fairfield is expensive per click because a single case is worth a lot, so the firms that buy ads are usually the ones with the budget to outbid everyone else. The organic results are where a smaller or newer practice can sit alongside them, because the pages that answer a specific Fairfield question well are the ones that get picked up. Most of the competition is owner operators and small partnerships, with a few larger regional firms advertising into the county. That leaves room for a practice that publishes consistently about the offences, the courts and the procedures people in Fairfield actually search for.
