Exhibit A
Criminal Defense Lawyers work in Fayetteville
Fayetteville is a court town. The Cumberland County courthouse downtown draws defense work from across the county, and the military population around Fort Bragg brings a steady stream of cases that start with an arrest and a phone call. Firms here range from solo attorneys working out of small offices near the courthouse to larger practices with several lawyers. Search demand follows the court calendar and the arrest calendar rather than the marketing calendar. Paid search in this trade is expensive per click because a single retained case carries real value, so firms bid on terms like DWI and bond hearing. The firms that show up in the map pack and the organic results are mostly local practices, not national brands. That is the demand available in this market.
