Exhibit A
Criminal Defense Lawyers work in Fort Collins
Fort Collins has a steady base of criminal defense search demand because the city is large, has a university, and sits on the I 25 corridor where DUI and traffic cases are common. A handful of established local firms and solo defense attorneys compete for that demand, alongside a few Front Range firms that market into Larimer County from elsewhere. Paid search on defense terms in this market is expensive per click because a single retained case carries high value, so the paid listings are usually held by firms with a dedicated marketing budget. The searches themselves are mostly urgent and local: people type the charge, the city and the word lawyer, and they call the first few firms that look credible. That leaves a wide set of charge specific and court specific searches that a firm can own with published pages.
