Exhibit A
Criminal Defense Lawyers work in Gilbert
Gilbert is a town of well over a quarter of a million people, and the criminal defense firms serving it sit mostly in the older centre and along the main roads, with a long tail of sole practitioners working from home offices. Search demand for a Gilbert defense lawyer runs through the year and spikes around DUI arrests, which cluster on weekend nights and around the town's entertainment districts. The paid search on the head terms is contested by firms from Mesa, Chandler and Tempe bidding into Gilbert, so the organic results are where a Gilbert based practice can hold ground. Most of the firms competing are owner operators rather than franchises, which means the field is made of small practices with thin websites.
