Exhibit A
Criminal Defense Lawyers work in Hartford
Hartford carries a steady flow of criminal defense searches because the city holds the courthouses that serve much of the region. Hartford Superior Court on Washington Street is where a large share of the state's criminal matters are heard, and the firms that practise there sit within a few blocks of it, along with others spread through the surrounding towns. The searches come from people in the city itself and from towns across the county who are willing to travel to a lawyer who knows that courthouse. Paid search in this trade is expensive because a single case is worth a lot, so firms bid hard on the obvious terms and the cost of a click reflects it. The result is that the paid listings at the top of the page are crowded and the organic results below them are where a smaller firm can hold ground for less money. Most of the practices competing are owner run firms rather than franchises, which means the firms that publish useful pages about Hartford arrests, Hartford court dates and Hartford procedures build an advantage that a paid budget alone does not buy.