Exhibit A
Criminal Defense Lawyers work in Lafayette
Criminal defense demand in Lafayette follows the parish court calendar and the jail population, not a national average. Searches come from people who need a lawyer now: OWI arrests, drug charges, domestic matters, warrants out of Lafayette Parish. The firms competing for those searches are mostly small owner run practices, solo attorneys and two or three lawyer shops, with a handful of larger firms and statewide DWI practices buying paid search on the same terms. That paid competition tells you the searches carry real value, because firms keep paying for them. HaloSEO researches what people in Lafayette actually type, writes the posts, publishes them, links them up and builds the backlinks, so your firm holds pages for those searches instead of renting every click.
