Exhibit A
Criminal Defense Lawyers work in Madison
Madison carries a steady demand for criminal defence searches. Dane County's court system, the university campus and the city's night time economy all feed the same pool of people looking for a lawyer quickly. The firms competing for that demand are mostly small practices and solo owner operators rather than franchises, and they cluster around the courthouse and the campus edge. Paid search in this trade in Madison is worth real money to the firms bidding on it, which tells you the organic results above those ads are worth more. The demand is there every week of the year.
