Exhibit A
Criminal Defense Lawyers work in Memphis
Memphis has a steady flow of criminal defense work because the city and Shelby County generate cases every week of the year. Search demand for defense lawyers here is spread across a large number of small firms and solo attorneys rather than a handful of big brands, so the searches are fragmented and local. People type things like Memphis criminal defense attorney, bail bonds and lawyer near me, DUI lawyer Memphis, and Shelby County expungement. Paid search in this trade in Memphis is competitive, with firms bidding on the urgent, high intent terms, which leaves the longer and more specific searches open to pages that answer them well. The firms taking that ground are mostly owner operators, attorneys who run their own practice and handle their own marketing.
