Exhibit A
Criminal Defense Lawyers work in North Las Vegas
North Las Vegas is a city of its own, separate from the Strip, with its own courts, its own police department and a population that has grown fast through the northern valleys. Criminal defence searches here come from people arrested on the I 15 corridor, from families in the newer subdivisions around Aliante and Centennial, and from drivers stopped on the way to and from work. The firms competing for those searches are mostly small owner run practices, often one or two attorneys working out of an office near Civic Center Drive or a home base in the north. National lead generation sites and directory listings take a share of the paid results, which tells you the searches carry commercial value. The demand is steady and local, and it rewards a site that speaks to North Las Vegas rather than to Las Vegas as a whole.
