Exhibit A
Criminal Defense Lawyers work in Oceanside
Oceanside sits in north San Diego County, with a courthouse of its own and a steady flow of people who need a defense lawyer close to home. The searches come from people arrested on Coast Highway, from families dealing with a case at the Vista courthouse, and from Camp Pendleton personnel who need counsel near the base. Most of the firms competing for those searches are small owner run practices rather than franchises, and the paid search space around DUI and domestic violence terms carries real cost per click, which tells you the demand is worth money to somebody. The volume of searches is steady through the year rather than spiking, so the firms that publish consistently are the ones with pages already in place when a search happens.
