Exhibit A
Criminal Defense Lawyers work in Ontario
Ontario holds a large share of Canada's criminal defence practices, with firms concentrated in Toronto and the surrounding cities of the Golden Horseshoe, plus smaller practices in every regional centre. Search demand follows the court locations: Toronto, Brampton, Mississauga, Hamilton, Ottawa, Windsor and London each carry their own volume of people looking for a lawyer near a specific courthouse. Paid search in this trade is expensive because a single retained client is worth a great deal, so firms bid hard on terms tied to impaired driving, assault and bail. The market is mostly owner operators and small partnerships rather than franchises, which means the firms competing for a search are usually the same size as the reader's.
