Exhibit A
Criminal Defense Lawyers work in Pasadena
Pasadena carries a steady flow of criminal defence searches: DUI stops along the 210 and 134 corridors, arraignments at the Pasadena courthouse on East Walnut, and people looking for a lawyer the same night they are cited. The firms competing for those searches are mostly small owner run practices, sole attorneys and two or three lawyer offices, rather than franchises. Paid search in this trade in Pasadena is expensive because a single retained case carries high value, so firms bid hard on DUI and domestic violence terms and the sponsored results sit above the organic ones. That leaves the organic and AI answer space as the place where a firm that publishes consistently can hold ground.
