Exhibit A
Criminal Defense Lawyers work in Rochester
Rochester has a steady base of criminal defense work because the courts here process a constant flow of cases, and the searches follow that flow. Firms in the city range from solo attorneys working out of small offices downtown to larger practices with several attorneys, and the search results reflect that mix rather than a franchise chain. Paid search in this trade in Rochester carries real cost per click because a single retained case is worth a lot, so firms bid on charge specific terms and on the county names. The demand is there every week of the year, spread across the city and the surrounding towns, and it is the kind of demand that rewards a firm that has a page answering the exact question somebody typed at midnight.
