Exhibit A
Criminal Defense Lawyers work in San Francisco
San Francisco holds a dense cluster of criminal defense firms for a city of its size. Solo practitioners and small partnerships make up most of them, with a smaller number of larger firms handling federal and white collar matters. The searches come from people facing arraignment in the Hall of Justice on Bryant Street, from families posting bail, and from professionals who need a DUI handled quietly. Paid search in this category is expensive because a single retained case carries high value, so firms bid hard on terms like DUI attorney San Francisco and bail hearing lawyer. Most of the organic demand is taken by firms that publish consistently, not by franchises. The demand is steady and it is local, and the firms that show up for it are the ones with pages written for the specific charges and the specific courthouses.
