Exhibit A
Criminal Defense Lawyers work in Santa Rosa
Santa Rosa is the seat of Sonoma County, and the courthouse on Mendocino Avenue draws defense work from across the county into the city. The firms competing for that work range from solo attorneys with a single office to small partnerships, and most of them run on referrals and word of mouth rather than on paid search. Paid search in this trade is expensive per click because a single retained case carries real value, so the firms that do bid tend to be the ones with a marketing budget behind them. The demand available here is steady rather than seasonal in the way retail is, because arrests and charges do not follow a calendar. What changes is how people search: someone facing a charge in Santa Rosa types the charge, the court and the city, often on a phone, often the same day.
