Exhibit A
Criminal Defense Lawyers work in Torrance
Torrance sits in the South Bay of Los Angeles County, and the criminal defence searches that come out of it carry the city name, the courthouse name and the nearby beach cities with them. The firms competing for that demand are mostly small owner run practices, solo attorneys and two or three lawyer shops, alongside a smaller number of larger countywide firms that buy paid search across the whole of LA County. Paid search in this trade is expensive per click because a single retained case carries real value, so the firms with budgets bid on the broad county terms while the local practices pick up the searches that name Torrance, the Torrance courthouse and the surrounding South Bay towns. That leaves steady demand for pages that speak to this city by name.
