Exhibit A
Criminal Defense Lawyers work in Tucson
Tucson carries a steady flow of criminal defense searches: DUI stops on the city's main roads, misdemeanor and felony cases moving through Pima County Superior Court, and federal matters tied to the border corridor. The firms competing for that demand are mostly owner operated practices, solo attorneys and small partnerships, rather than a franchise network with a national ad budget. Paid search in this trade is expensive per click because a single retained case carries real value, so many Tucson firms bid on a narrow set of terms and leave the longer, more specific searches to whoever publishes for them. That leaves room for a firm that puts pages on the specific situations Tucson people search for.
