The intake
Dentists work in Cincinnati
Cincinnati has a deep bench of dental practices. The big groups run multiple offices across Hamilton County, and alongside them sit a lot of single location practices that have been on the same street for decades. Search demand follows the population: the city, the northern suburbs and the Kentucky side of the river all carry their own volume. Paid search in this trade is competitive because a new patient is worth a lot over the years they stay, so practices bid hard on the obvious terms. That leaves the longer, more specific searches, the ones about a procedure, a neighbourhood or a concern, as the ground where a practice can build a presence that keeps working after the ads stop.
