The intake
Dentists work in Cleveland
Cleveland has a steady base of dental demand. People search for a dentist near their neighbourhood, for emergency appointments, for cleanings and for cosmetic work, and the searches carry the name of the district they live in. The market is a mix. There are group practices and small chains with marketing budgets, and there are owner operated offices that rely on word of mouth and a listing. Paid search in the dental category is competitive because a new patient is worth a lot over the years they stay, so practices bid for the same terms. That makes the unpaid side of the page valuable. A practice that publishes useful pages about the neighbourhoods it serves has something to show people who scroll past the ads.
