The intake
Dentists work in Columbus
Columbus patients search for a dentist the way they search for anything else local: by neighbourhood, by insurance, by whether the practice takes new patients this month. The city has a large and growing population, a steady stream of students and young professionals moving into the Short North, the University District and the suburbs around the outerbelt, and a dental market that runs from single chair owner operated practices to multi location groups. That mix means the searches split between people who want the closest practice and people who want a specific treatment, a specific insurance plan or an appointment this week. The demand is there all year, spread across the city rather than concentrated in one district, and it rewards the practice whose pages answer the exact question a patient types.
