The intake
Dentists work in Hampton
Hampton sits on the north bank of the Thames, and the dental practices here draw from a wide catchment: the town centre, the riverside streets, and the surrounding suburbs that feed in along the main roads. People search for a dentist the way they search for a plumber, in a hurry and close to home, so the searches that matter carry a place name attached. The practices competing for those searches range from single site owner run surgeries to small groups with more than one location, and the paid search space above the organic results is busy enough that the free listings underneath carry real weight. Publishing pages that name the streets, the neighbourhoods and the treatments people actually ask for is how a practice shows up when somebody nearby types in a search.
