The intake
Dentists work in Miramar
Miramar sits between San Diego and the border, and dental demand here follows the neighbourhoods rather than one downtown. Searches come from families around Miramar Road, from staff at the air station, and from households in the newer tracts east of the interstate. The practices competing for those searches are mostly single location owner run offices, with a few small groups holding more than one address. Paid search in this trade is expensive per click because a new patient is worth a lot over years, so many offices bid on a handful of terms and let the rest of the demand go. That leaves a steady volume of searches for treatment, insurance and urgent care that nobody is paying to answer. Those are the searches a publishing platform can reach month after month.
